Client: Newgen Distribution
Brief: Design a product that people can keep their keys during various activities. We were responsible for finding the initial concept and preparing it for production.
Challenges: Newgen (Sportsbud previous name) was a fresh company that wanted to create sport products. Since their brand was new we worked closely with their brand developers. Their initial budget was limited so we had to find a way to keep production cost minimum while solving the problem. Also one of our tasks was also support their Kickstarter campaign.